Facebook ‘Lifestage’ school app sparks privacy fears
Facebook has launched a new social media app aimed at school teenagers, but the move has sparked privacy concerns as all posts are public.
music
Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video
In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…
The technology ticking ‘time-bomb’: shape shifting the store to meet the demands of GenZ
The digital dependency of Generation Z (GenZ) could present a technological ticking ‘time-bomb’ for brands and retailers, according to new research.
Top tips: Common mistakes businesses make when investing in new technologies – and how to avoid them
In this digital age, there’s a perception that investment in the latest disruptive technologies will equip businesses with everything they need to stay relevant and competitive. However, Rudi de Sousa, CTO at software engineering consultancy YLD, explains how there are several flaws in this approach – not least because innovation is about far more than … [Read more…]
Shop on the spot: Welcoming shoppable video to the mainstream
John Babcock, VP, National Sales, RhythmOne, looks at why shoppable video could be the route to shifting purchase conversion rates towards mobile devices
Cannes Lions case study: Harvey Nichols wins Grand Prix for ‘Shoplifters’ video
UK department store Harvey Nichols scooped the Cannes Lions Grand Prix in the film category, with a funny and engaging social campaign that promoted its loyalty app showing real footage of shoplifters (with cartoon faces to protect their identity).
Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea
A campaign featuring transgender pop band ‘from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality.
Brands using virtual reality: Top 10 YouTube 360 ads
In honour of Cannes, Google has crunched the numbers to share the most popular 360 degrees ads on YouTube globally so far this year.
A nation of social shoppers: 2.5 million Brits ‘buying on mobile every day’
2.5 million Brits are not just shopping but buying something on their mobile phones every single day, according to new research.
YouTube woos small businesses with free professional video ad tools
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.