Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website. Adding a QR code to a TV advert itself may not be new, but combining shoppable functionality with Sky Media’s market-leading targeting and measurement analytics makes it a real game changer for brands. Following the … [Read more…]
Microsoft is to buy the artificial intelligence and speech technology firm Nuance Communications for around $16bn (£12bn), as it builds up its cloud-computing operation for healthcare and business customers.
The pandemic has significantly increased the demand for at-home fitness, so much so that health and fitness app downloads increased 30% in 2020, according to new data. The latest insight from App Annie, the leading mobile data and analytics company, reveals that not only are consumers spending more time working out at home, but they … [Read more…]
Posterscope has launched PSMind, a new tool that uses AI and machine learning to analyse more than five million data combinations in real-time to forecast and track population movement, to inform and deliver the most effective OOH campaigns for clients.
The pandemic has accelerated APIs growth in the health and wellness industry, such as apps and wearable devices. Asanka Abeysinghe, Chief Technology Evangelist at WSO2, discusses how new technologies are aiding the healthcare industries with new innovative ways of using data and other physical technologies. He also discusses how one of the global healthcare providers … [Read more…]
Plymouth Sound is to be home to the world’s first 5G ocean-based marine testbed, putting the city at the forefront of marine and maritime innovation.
Vodafone has partnered with Aurrigo to create a driverless transport service from the clubhouse to the opening tee at this year’s ISPS Handa Wales Open.
Google has updated its Lookout app so it can now detect paper currency and read text aloud from labels and documents.
Mobile data and analytics company App Annie has launched Ascend, a mobile performance suite that provides both app market data as well as advertising analytics.
The UK is currently testing its COVID-19 tracing app on the Isle of Wight, a vital tool to help stem the spread of the virus. But is it effective? Does it stay on in the background? Does it stop false reporting? Technology and message recovery service Reincubate were able to get an early view into … [Read more…]