Microsoft Archives

Americans now see as many Super Bowl ads on YouTube as on live TV

February 5, 2019

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

Microsoft takes on Amazon Go with Kroger ‘smart supermarket’

January 8, 2019

Microsoft has partnered with supermarket chain Kroger to create a hi-tech store, using cloud computing to combine elements of online shopping with a high street store.

Black Friday winners and losers: Apple slips as PS4 dominates

November 22, 2018

Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday.

The 8 worst business decisions ever made

October 9, 2018

From turning down buying Google for $1m to refusing to partner with Netflix, tis new infographic looks at some of the most costly decisions in business history.

Facebook, Twitter and Google remove propaganda accounts

August 24, 2018

Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday.

Cannes Lions winners: Xbox lets fans sell own customised controller designs

June 22, 2018

The Cannes Lions jury awarded the top ‘Creative Commerce’ prize to Microsoft XBox Design Lab’s “The Fanchise Model” campaign, created out of McCann London.

Voice technology: Business use to triple over next year

June 14, 2018

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants – to communicate with customers within the next year according to research.

Snapchat AR ads go programmatic

June 12, 2018

Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.

Right to reply: Fears surrounding the ethics of AI development risk constraining innovation

May 31, 2018

Yemi Olagbaiye, Head of Client Services, Softwire, discusses ethical AI and the fears surrounding who should be responsible for how quickly these technologies are emerging.