Microsoft Archives

Two-thirds of organisations have no dedicated data function

September 16, 2019

Menkind snaps up online gift retailer Qwerkity

With 69% of organisations lacking internal data science expertise, data analytics specialist MHR Analytics has compiled the five best solutions to help organisations start to optimise their business intelligence and move on from manual spreadsheets.

‘Worrying lack of forecasting support’ for SEOs

August 22, 2019

One in three search specialists feel they do not receive enough support to accurately forecast SEO, according to a new industry survey.

In-house marketing ‘costing firms lost productivity and creativity’

August 6, 2019

Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.

The big Cannes debate: PepsiCo, Microsoft, EcoAge and Ogilvy talk brand purpose

June 20, 2019

Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, … [Read more…]

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

May 24, 2019

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.

Forget spell check: Microsoft Word uses AI to improve writing style

May 8, 2019

Microsoft is taking on rival Grammarly with a new feature in its Word software, using AI to suggest writing improvements beyond simple grammar and spelling corrections.

Battle of the translation assistants [INFOGRAPHIC]

April 26, 2019

How good are Google Assistant, Amazon’s Alexa and Apple’s Siri at translating some of the most popular phrases of all time? A new study takes a look…

Driverless cars and trust: Consumers reveal top self-driving brands

March 14, 2019

Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.

Bing ads and Samsung launch 3D Search ads

March 6, 2019

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

February 5, 2019

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.