comScore buys analytics firm Nedstat for $37m
comScore has acquired Nedstat, a provider of web analytics and innovative video measurement solutions for approximately $36.7 million.
media
Zoopla launches first TV campaign
Property website Zoopla has launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital … [Read more…]
ASA bans BT broadband ad for misleading about speed
The UK’s advertising watchdog has banned BT’s latest TV broadband advertisement, following claims the communications giant was making “unrealistic” claims about the speed of its broadband service.
Web users ‘find ads annoying’
Less than one-fifth (17%) of internet users think online advertising is appealing and has an impact, according to a new survey.
Web users ‘find ads annoying’
Less than one-fifth (17%) of internet users think online advertising is appealing and has an impact, according to a new survey.
Web users 'find ads annoying'
Less than one-fifth (17%) of internet users think online advertising is appealing and has an impact, according to a new survey.
Top 50 social media campaigns of all time
From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most succesful. memorable and controversial social media campaigns of all time.
Most marketers don't know who Biz Stone is- survey
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.
Most marketers don’t know who Biz Stone is- survey
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.
Most marketers don’t know who Biz Stone is- survey
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.