Honey Monster returns with social media campaign
The Honey Monster will re-appear on TV screens today in the first adverts for Honey Waffles in a campaign by Havas-owned media planning and buying agency, Arena Media.
media
Brands 'not doing enough on social media'- survey
Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
Brands ‘not doing enough on social media’- survey
Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
YouTube tests live streaming
YouTube has begun to test its own-brand live video-streaming technology.
Top tips: Optimising your web analytics through hurdle rates
The advantage that comes with trading online is that you have a surfeit of data at your fingertips on who is shopping, when and why. However, many online retailers struggle to find quick, painless and effective methods of converting the data into something meaningful for their business. Hosein Moghaddas, VP & MD International of GSI … [Read more…]
Brits love iPods more than pets- survey
After new versions of the iPod were recently launched, the portable media playing devices have been voted ‘most prized possession’ amongst Facebook users, coming out just on top ahead of the Blackberry and closely followed by iPhones and laptops, and ahead of their cats and dogs.
Record quarter predicted for video on-demand advertising spend
The online video advertising market is set to break records this Christmas quarter, according to a new report published by Web TV Enterprise.
Half of Brits think TV and web are ‘a necessity, not a luxury’
TVs and the internet are a necessity, not a luxury, in modern Britain, according to a poll of over 15,000 people by consumer revenge site www.moneysavingexpert.com.
Half of Brits think TV and web are ‘a necessity, not a luxury’
TVs and the internet are a necessity, not a luxury, in modern Britain, according to a poll of over 15,000 people by consumer revenge site www.moneysavingexpert.com.
Half of Brits think TV and web are 'a necessity, not a luxury'
TVs and the internet are a necessity, not a luxury, in modern Britain, according to a poll of over 15,000 people by consumer revenge site www.moneysavingexpert.com.