media Archives

9 in 10 Companies see ‘Self-Service’ as the future for customers

June 11, 2019

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

The Love Island effect: Influencer ROI ‘is more theatre than reality’

June 10, 2019

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

SpotX appoints first Chief Scientist role amid expansion

June 7, 2019

Video advertising platform SpotX has appointed Dr. Neal Richter as its first Chief Scientist who will head up SpotX’s new Salt Lake City, Utah office.

D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’

June 7, 2019

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

Guest comment: Why the network is critical for happy shoppers

June 7, 2019

The ease of shopping has lead to rising customer expectations. Peter Terry-Brown, Unified Communications and Connectivity Director, at Vodafone Business looks at the changing nature of retail stores, particularly in regards to how data analytics will underpin the future success of physical stores.

Whitepaper: The rise of data enabled TV advertising

June 6, 2019

Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.

D&AD Winner: NYT follows up ‘Truth’ campaign to focus on climate change

June 3, 2019

The New York Times launched a new ad on climate change, featuring reporting from correspondent Nicholas Casey and photography from Josh Haner, as part of its ‘The Truth Is Worth It’ brand campaign.

D&AD winner: How Nike gambled with politics for a big win

June 3, 2019

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

Office space: Staff want flexi-time (but not flexi-desks)

June 3, 2019

The perfect office space is open plan, has lots of natural light, a café, comfy chairs, fixed desks and free snacks, according to a new research.

Mail.ru unveils gaming brand My.Games

May 31, 2019

Russian web giant Mail.ru Group has launched a new international gaming brand, MY.GAMES.