John West promotes healthy lifestyles with campaign to ‘Get Yourself Shipshape’
John West, has launched its ‘Get Yourself Shipshape’ campaign for 2020 to encourage and inspire healthy, active lifestyles across the nation.
media
Future of Retail: Barriers that prevent shoppers from saving the planet
Global media agency Mindshare has found just 4.8% of UK consumers prioritise buying organic and environmentally friendly products even though the majority care passionately about the future of our planet. A clear contradiction and gap often exists between people’s values and their behaviour.
Gaming apps projected to spend £37bn on user acquisition by 2022
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
Women in ads in 2020: Less stereotyping (but also less feminism)
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
TV viewing audiences ‘still prefer traditional channels’
Over half of UK households say they mainly watch programmes on the five traditional channels, up from 46% two years earlier, according to new research.
Spurse launches social reward platform
Spurse, a new platform letting users to share cashback rewards on social media, has gone live.
Coronavirus hits China ad spending: Total media ad spend cut by 6.2%
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.
Top tips: Unlocking creativity in data-driven marketing
Has data-driven personalisation has lost its way? Some organisations are being lazy in their approach by relying on data alone. Jil Maassen, Lead Strategy Consultant at Optimizely, looks at how businesses can re-introduce old fashioned creativity in their approach, and why customer insight isn’t just driven by technology and data, but real experiences.
Mobvista revamps mobile ad company under Nativex
Mobile ad tech firm Mobvista is upgrading to a group brand and restructuring its core businesses under the Nativex sub-brand.
Sky overtakes P&G to become UK’s biggest traditional advertising spender
Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.