An innovative experiential campaign that plays on the playground game of ‘staring out friends’ will travel around Switzerland late this month, publicising the new Samsung Galaxy S4’s eye tracking technology.
PA Consulting Group has released a new video highlighting the threat social media can present to companies’ bottom line.
A European think tank has sees key to success lies in strong strategic relationships with other industry players such as content delivery providers
As Google unleashes its latest Penguin 2.0 algorithm to crack down on search spam, Julia Hutchison head of content at group FMG, argues that it’s time to stop trying to ‘game’ the search engine and concentrate on engaging sharable content targeted at your key audience instead.
The new Xbox One console will track everything you watch on TV and reward you for watching the ads, using the Kinect sensor technology to ensure you’re not cheating, according to a new patent application made by Microsoft.
Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues.
P&G worked with eye-tracking technology firm Sticky to optimise its digital branding campaigns. This case study looks at how the consumer packaged goods giant saved up to 25% on some of its campaigns by ensuring the ads it paid for were seen by consumer online.
Google claims that its latest Penguin 2.0 algorithm will be the most-talked-about update of 2013 for brands’ SEO strategies. This infographic from US content marketing agency Brafton offers a guide to help you fend off potential PageRank downgrades and rank high in Google.
A single share on Google+ is worth more in revenue than a single referral on Twitter and Facebook, according to this new infographic looking at social media trends from Addshoppers.
Social media mapping firm Waze has become the target of a bidding war between Google and Facebook, according to news reports.