AccuWeather to launch weather channel this year
Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.
media
MoneySuperMarket boosts online ad visibility with Meetrics
Price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.
Health food marketing tips: Morning exposure to healthy images and text ‘reduces junk food cravings’
People exposed to healthy ‘primes’, such as healthy images and words, are more able resist unhealthy snacks later in the day, new research by Cass marketing expert Professor Paul Connell suggests.
CES 2014: What caused the biggest social media buzz?
CES has been a big conversation in the media this month, , particularly on Twitter. With varied responses to the emerging technologies, Hotwire PR/33Digital looks at the top 10 brands being talked about and the top 5 trends being mentioned
Top travel sites for social media: KLM leads the way
Dutch airline KLM have outperformed the rest of the travel industry in the very first Travel Social Media Benchmark from eDigitalResearch, topping the Facebook league table with over 4.5 million followers.
Managing social media comments: YouTube users get new community controls
YouTube has brought back tools to help uploaders control comments on their videos via a central system, in a bid to make manage social media comments better.
Mobile marketing tips: the best ad formats for smartphones revealed
Expandable banners are the best performing ad on mobiles, with the entertainment and media sectors recording the highest mobile click through rate, according to new research.
Spend on in-app advertising set to soar
In-app mobile ad spend will reach almost $17 billion by 2018, up from $3.5 billion last year, according to new research.
Arsenal and Man U top Premier League social charts
With the Premier League season at its half-way point, RadiumOne has compiled the social Premier League to scout how the clubs are performing off the pitch- with Cardiff and Aston Villa biggest gainers.
Brightcove buys Unicorn Media for $49m
Brightcove is acquiring Unicorn Media, a leading provider of cloud video ad insertion technology, in a deal worth an estimated $49 million.