media Archives

AOP teams up with Fenestra for programmatic transparency drive

August 7, 2019

The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.

Sizmek sells Peer39 to group of industry veterans

August 5, 2019

Ad platform Sizmek has sold its proprietary contextual bidding technology Peer39 to a group of advertising industry veterans.

Wine brand Böen rolls out NFC-enabled wine bottles

August 5, 2019

Californian wine brand Böen, in partnership with internet of things agency SharpEnd, is launching the world’s largest global consumer deployment of Near-Field Communication (NFC) technology to date.

Guest comment: The mechanics of a football shirt prank

August 2, 2019

Last month, Paddy Power ran a high-profile prank, sponsoring Huddersfield Town with a team shirt with a garish sash with their logo- before ‘unsponsoring’ by removing their logo altogether for a clean, smart shirt design. Philip Slade, Head of Strategy at Jaywing looks closer at the ‘Save Our Shirt’ campaign and the wider ingredients that go into ensuring potentially risky campaigns of this sort are successful.

Intelligent flighting strategies maximise ROI on digital campaigns

August 2, 2019

Intelligent flighting scenarios (interspersing of high-impact ad formats with standard ad formats) could be the key to driving Return on Investment (ROI) on digital campaigns, according to new research.

Honor debunks youth stereotypes with #SwitchedOn campaign

August 2, 2019

Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.

Marketers switching on to cross channel video advertising

August 1, 2019

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

Top tips: Debunking three AI marketing myths

July 31, 2019

Despite there being so much hype about AI, just 27% of marketers are actually using AI in their jobs. Parry Malm, CEO and co-founder of Phrasee, myth-busts AI misconceptions with practical examples of how AI can help them do their jobs better and faster.

Video marketing trends for 2019: Most firms now making ‘explainer videos’

July 31, 2019

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

US online vs offline shopping habits [INFOGRAPHIC]

July 31, 2019

50% of Americans order online at least 4 times a month, with books and media top items shoppers preferred to purchase online, followed by video games and electronics, according to new research.