media
Top tips: The many faces of marketing analytics
With so much data to look at, marketers can often struggle to arrive at the quantifiable, reliable and justifiable conclusion they need to verify the ROI of their marketing strategy to the CMO, CEO or the Board. Marc Ramos, CMO, SplashBI explains, how, with a strategic view of their data marketers will be able to uncover the many faces of marketing analytics to bring benefits not just to the marketing campaign itself, but across the entire business.
Google makes 3,000 deepfake videos (to fight deepfakes)
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
L’Oréal launches Out-of-Home sensory experience with Kinetic
WPP media agency Wavemaker has partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign.
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Princes Selects Wavemaker North to Manage Masterbrand launch on social media
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YouTube takes masthead ads to TV screens
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.