Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
There are countless channels to stream podcasts, such as Spotify, iTunes or Sticher, but an important yet overlooked component of launching a podcast is a creating a “home base” or dedicated podcast website for your show. Ilina Dobreva, Marketing Specialist at SiteGround offers best practices for hosting podcasts and advice on creating a podcast website … [Read more…]
The UK’s social distancing measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media, with TV time among adult viewers up 10 minutes per day in 2020, according to new research.
A YouTube livestream hosted by fitness coach Joe Wicks attracted nearly one million simultaneous views this morning, as School children around the UK began their first day of home study due the Cornavirus.
Gumtree has revealed the next phase of its brand platform The Neighbourhood’s Good in partnership with Fold7, entitled “A car right up your street”.
Tena’s new #Ageless campaign talks sex to challenge perceptions of ageing and incontinence
Hootsuite announced today that it will provide free access to its Professional Plan to nonprofit organizations and small businesses most impacted by the COVID-19 crisis.
Interest in Disney’s new streaming service has risen significantly in the lead up to its launch on March 24th, according to new research.
Auto Trader is launching its latest New Car marketing campaign centred around the smell of success, with a creative designed to get people talking.
Ad tech firm Criteo has launched a marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic.