10 rules for effective Facebook marketing [INFOGRAPHIC]
From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence.
marketing
KFC turns to Instagram for “Kentucky Fried Football Challenge”
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”.
2017 Marketing Predictions: Voice marketing, bots and breaking the filter bubble
From marketing to machines to ‘humanising’ technology, John Watton, EMEA Marketing Director, Adobe offers six predictions on the focus for marketers in 2017.
Top tips: How to get the most out of your Christmas emails
Kim Stiglitz Courvoisier, director of content marketing at Campaign Monitor, shares her best tips for creating an effective email marketing campaign during the festive season.
The top 20 branded Facebook live videos of 2016
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic.
Unilever buys haircare brand part-owned by Jennifer Aniston
Unilever has bought Living Proof, a hair care brand that has received investment from Friend’s star Jennifer Aniston.
Marketers “unprepared for digital transformation”
Marketing firms are poorly-prepared for digital disruption, with a big disconnect between how ready businesses say they are, and the actual levels of investment in digital training and development, according to a survey across 7 UK industries.
Disney and comparethemarket.com get Frozen for Christmas
Price comparison site comparethemarket.com has collaborated with Disney’s Frozen to reveal two new meerkat toys.
Fake news sites: is your brand protected in a programmatic world?
As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.
Amazon beats high street rivals for weekend’s prime time advertising
Amazon was the biggest advertiser during last weekend’s prime time TV, airing more than 2 hours and 9 minutes of ads, according to new research.