DFS celebrates 30 years of sofa sales with Wallace and Gromit
DFS has partnered with animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.
marketing
UK in-store boxing day sales plummet 12%
Boxing Day footfall decreased by 11.8% compared to Boxing Day 2018, according to new data.
DFS celebrates 30 years of sofa sales with Wallace and Gromit
DFS has partnered with animation studio, Aardman, to create a multi-channel campaign with iconic characters, Wallace & Gromit.
2020 for influencer marketing – the year it all changes?
Infleuncer marketing has boomed in recent years. But as brands and consumers get more savvy, what will the next decade hold? Adam Williams, CEO of Takumi, takes a look… It was a tricky start to the new year for Instagram and the influencer marketing industry. In January, the release of two high profile documentaries around … [Read more…]
SMP expands globally with new appointments
Shopper marketing specialist smp is expanding its global senior leadership line-up with the appointments of Jason Kidd and Glen Mellinger as client partners in its Dublin and San Francisco offices, respectively.
Kinetic launches universal behavioural planning platform for OOH media
Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.
In-house content creation ‘set to increase in 2020’
In-house content creation is set to grow, satisfying the intent to produce even more marketing content, according to new research.
The power of reviews: Just 53% would consider using business with less than 4 stars
Reviews continue to be a major driver of consumer behavior, with 91% of consumers saying they’re more likely to use a business with positive reviews, while 82% being deterred from using a business by negative reviews, according to a new study.
Top 10 Christmas ads: Tesco beats John Lewis for social media buzz
Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.