Snapchat adds creative tools: Web links, backdrops and voice filters
Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds.
marketing
What does a typical Wimbledon or Premier League fan look like?
A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.
Quarter of Brits ignoring smart tech features (despite paying for them)
Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research.
Salesforce ‘Einstein’ AI can tell when people are angry in texts and emails
Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands.
TradeTracker expands performance marketing platform into Mexico
Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico.
Snapchat goes local: Snap Maps sparks privacy fears
Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also raises concerns among safety and privacy advocates.
Top Instagram marketing tips from the world’s biggest brands [INFOGRAPHIC]
Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram.
How celebrity endorsements influence young consumers
Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research.
Top digital marketing tips: The business pitfalls of being a digital dinosaur
Keren Lerner, Founder and Managing Director of Top Left Design explains why business owners need to engage in modern marketing tools in order to keep up with the fast-paced business world.
“What’s in it for me?”: Three quarters of UK shoppers say they get nothing in return for sharing their personal data with brands
Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.