Experience Gap: Only 17% of consumers feel valued by brands
Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.
marketing
Marketing managers are future proofing with VR, livestreaming, AI and voice
UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey.
Most Brits want stricter rules on online tracking and data sharing ahead of GDPR
Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).
Mars creates 4 ‘bite-sized’ horror films to promote candy brands
Mars and Fox have teamed up to create four “Bite Size Horror” spots to celebrate Halloween.
Government “must do more to support data-driven creative industries”
In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.
Twitter plans to make political ad funding more transparent
Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.
Top video marketing tips: Forget programmatic – think holistic
David Muhle, VP Sales and Channel for EMEA, Ooyala looks at the rise of holistic advertising for more effective video advertising decisions.
Shoppers unaware price comparison sites don’t give the full picture
Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these websites do not give them the full picture, research by Pricesearcher, explains.
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Found buys youth marketing agency Disrupt
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.