Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.
One of the critical trends of 2018 set to impact businesses is the steady erosion of the ‘public’ and ‘personal’, influencing the ways in which organisations collect and manage data, according to new research.
Ahead of Black Friday (24 November) and Cyber Monday (27 November), Dr Felicity Hardley, Senior Lecturer in marketing and business strategy at Westminster Business School, believes that retailers and digital marketers need to be smart in how they set up their offers to make the most of the opportunities and avoid unwanted costs.
Two thirds of the world’s digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to new research.
The UK will generate £7.42bn in sales over the Black Friday peak period of 20–27 November 2017, up 15% up from £6.45bn in same period 2016 according to new research.
Many business owners tend to keep their personal and professional social media accounts separate. But when it comes to attracting new business and showing personality, perhaps it isn’t such a bad thing? Keren Lerner, Founder and Managing Director at Top Left Design outlines the importance of sharing personality when it comes to marketing, especially for … [Read more…]
Senior marketers agree that the new data laws will mean more creative campaigns to acquire customers, according to latest research.
Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.
More than half (54%) of the UK’s top online retailers are completely unprepared for the Black Friday sales surge, rating as “Poor” for key performance metrics such as page loading speed, according to new research.
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.