“GDPR will drive a coach and horses through the online advertising ecosystem”
GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.
marketing
Age of all powerful ad agencies is ending- report
The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.
Aldi tops Christmas ad rankings with Boots hot on its heels
Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.
42% of brand websites are still not GDPR compliant
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.
Content marketing: 4 key tips on how to get the best out of your videos
The video landscape has changed drastically over the last 10 years. As people close their laptops and pick up their smartphones or tablets, there are virtually no boundaries on how, where and when people consume content. Michael Jaschke, glomex CEO and former ProSiebenSat.1 digital managing director, discusses the future of video and where you need … [Read more…]
Budweiser runs digital Christmas campaign for new alcohol free beer ‘Prohibition’
New alcohol-free beer, Budweiser Prohibition, will front a major ad campaign centred on the nation getting home safely for Christmas, with a large digital push.
Age of the Internet: Three Ways to Attract Millennials as An Insurance Company For 2018
In this post, Harris Balcombe discusses three tips insurance businesses need to adopt, in order to reach the millennial mindset that will dictate the UK’s insurance industry for decades to come.
Guest comment: Shifting consumer attitudes provide new location marketing opportunities
Ian James, GM, International, Verve looks at how consumers feel about sharing location information and why this is significant for publishers and advertisers.
Virals of the year: Hyundai and the US Military create super bowl ad in under an hour
For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.
Top tips: Why research needs a line on your marketing budget
It is a given that content campaigns perform better when backed up with great research; but while this form of research delivers a successful one off campaign, it fails to address the strategic issues that marketing agencies should be considering. Jane Hales, Managing Partner at Sapio Research, explains the importance of using exploratory research to … [Read more…]