In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level
Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.
Today marks 100 days until the introduction of the EU’s GDPR, which will radically change the way organisations have to look after our personal data. Failure to comply could lead to huge fines. New research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the … [Read more…]
It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
Four in five UK shoppers have noticed prices increase in the shops, with 45% of shoppers increasing their smartphone shopping usage, according to new research.
UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.
The Super Bowl is one of the most watched events of the year, so brands need to be ready for high volumes of traffic. Carmen Carey, CEO Apica examines which brands potentially suffered extensive brand damage through their site going down as large numbers of fans were being pointed towards it in the half time … [Read more…]
US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.
With GDPR fast approaching, a new survey from the IDM highlights that a surprising 59% of marketers have yet to receive any GDPR-related training and half of organisations still have yet to appoint a Data Protection Officer.