At this years’ Oscars, the race for ‘Best Picture’ was led by runaway viral sensation ‘Get Out’, and closely followed by WWII epic ‘Dunkirk’ – if it was to be decided by online searches.
Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.
ASOS is the best performing online retailer when it comes to customer experience, while Harrods is at the bottom, according to new research looking at UK ecommerce usability trends.
Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.
Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study.
On-pack promotion drives loyalty even in the digital age according consumer research into the UK’s shopping habits.
Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.
Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap’s stock market value after a single tweeting that she no longer used its Snapchat messaging app.