Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.
Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.
Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.
Keren Lerner, Founder and Managing Director of Top Left Design explains why the age of the digital dinosaur is over and why business owners need to take responsibility for their marketing strategy in a world where everyone is fighting to be heard.
With greater pressure on effectiveness of media buying, Youtube TrueView skippable short ad formats can now be bought on a reach basis.
Households in the UK are increasingly turning to smart technology to protect their homes, according to new research.
A new interactive tool based allows prospective entrepreneurs or shop-owners to find out how much they need to get started.
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report.
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.