As Hollywood continues to roll out the red carpet, new insights from The Trade Desk highlight the power of film to inspire consumer behaviour, creating exciting engagement opportunities for brands that extend well beyond awards season.
Most professionals no longer see LinkedIn as a platform for valuable business networking but for marketing, sales and recruitment, according to new research.
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
Customer intelligence platform WebTrek is now fully integrated with Mapp following the acquisition in June 2019.
Our parent company, Digital Strategy Consulting is looking for a creative lead on elearning projects.
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
UK email performed drastically better in 2019 than it did in 2018. Last year’s numbers trended below the global averages, according to new research.
Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.
Retail evolves at a rapid pace, making it important to communicate with customers at exactly the right time, engage with shoppers at all stages of the buying journey and properly segment to understand them better. Michael Poyser, Chief Analytics Officer at Ecrebo looks at how retail marketers can take seasonality to a new level to boost the bottom line instead of simply relying on blanket discounts and promotions that only succeed in attracting short-term footfall and don’t reward for ongoing buying behaviour.