Just 42% of European consumers trust companies to use their personal information responsibly, as businesses are developing a ‘two tribes’ approach to implementing GDPR, according to new research.
With the headlines full of stories about how unprepared marketers are for GDPR, new research from Databoxer gets to the crux of what British consumers hate people doing without getting permission first — whether it’s brands or even friends, family and strangers.
With the Royal Wedding now over, Mark Melling, Head of RYOT Studio at Oath takes a look at the secrets to finding your own perfect royal match when it comes to brands.
On-the-Go omnishoppers generate the highest ‘Lifetime Sales Value’ simultaneously fueling in-app sales and higher conversion rates on shopping apps vs. mobile, according to new research.
GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared, but 7% say their employers still have no plan in place, according to new research.
As the GDPR deadline approaches, many brands are scrambling to send out emails enticing people to re-opt-in to their marketing messages. Komal Helyer, director at marketing automation suite Pure360 explains why this is not necessary for brands to be GDPR compliant and is alienating consumers.
The royal wedding is dividing opinions across the world – people either looking forward to the celebrations or sick of hearing about it altogether. In amongst the frenzy, Nigel Arthur, Managing Director, EMEA, Urban Airship explains why brands and businesses should ensure their push notifications around the event are as targeted as possible to avoid … [Read more…]
Shutterstock is working with IBM to better enable marketers to build engaging media campaigns.
This World Cup will be the first truly social native football tournament, but influencers will be more effective for marketing reach than celebrities. Harry Hugo, co-founder and chief campaigns officer at The Goat Agency shares how influencers can help marketers beat ad blockers and create an authentic, relevant connection with fans and non-fans.
The World Federation of Advertisers (WFA) has launched new guidance designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes.