Marin Software has launched MarinOne – a next generation advertising platform that lets advertisers manage integrated campaigns across both search and social for better cross-channel alignment in one place.
UK shoppers’ interest in celebrating Father’s Day stands at 52%, with spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million, according to new research.
Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.
Will we one day be having meaningful artificial conversations, or is it too much to ask our chatbot friends? Howard Williams, marketing director at chat specialist Parker Software, investigates where chatbots need to improve if they’re to become true conversationalists.
A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.
Customer data management firm Tealium has updated its user experience and product User Interface (UI) for its Universal Data Hub (UDH).
A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.
Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.
The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.
Improving productivity is being touted as something we can do to counter the effects of Brexit. But how do CEOs have an effect on productivity? Philip Rooke, CEO, has some ideas: ingenuity, empowerment and investment.