marketing Archives

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

June 26, 2018

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

Who’s wining the World Cup on social media?

June 26, 2018

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

June 25, 2018

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

White paper: Driving B2B digital transformation

June 21, 2018

With digital transformation still widely misunderstood by many B2B organisations and even feared at the C-level, digital agency Deeson has launched a new white paper to demystify what it means and help organisations get to grips with the change needed to stay ahead.

Volkswagen sponsors new Yahoo Sport football video series ‘The 32’

June 21, 2018

Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer.

The psychology of online ads: How consumers interact with video content

June 19, 2018

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

Analytics trends: What metrics actually matter to marketers

June 18, 2018

There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

June 18, 2018

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer

June 15, 2018

Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.

Travel People launches CMS for smalls firms with ad tech built-in

June 15, 2018

Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.