marketing Archives

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

July 4, 2018

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

Retailers boost investment in machine learning and voice search to improve digital marketing

July 4, 2018

A significant number of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to new research.

Marketing and sport: which industries benefit most from big events?

July 3, 2018

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

Most consumers are happy to share data (but only if the benefits are clear)

July 3, 2018

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.

1 in 4 marketers ‘rely on their gut’ to make decisions

July 2, 2018

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research.

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

June 29, 2018

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

Guest comment: The power of organised creativity

June 28, 2018

Can a creative process really be optimised by an organised technology? Johann Butting at Slack looks at why, contrary to popular opinion, organisation can stimulate creativity rather than hamper it.

Top 10 World Cup commercials on social media: Screwfix tops league

June 28, 2018

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV – 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

The Trade Desk launches AI-powered ad tool ‘Koa’

June 27, 2018

Ad tech frim The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

June 27, 2018

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.