marketing
Voice search trends: Marketing gap between awareness and action
Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.
60% of marketers not confident in budget allocation
3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.
Top tips: How companies can create data-driven customer experiences that feel personal
A recent survey indicated that only 40% of personalised marketing messages actually feel personal to the recipient. Geri Tuneva, Director of Demand Generation at Qubit, discusses how personalisation can be deployed effectively to make the most out of personalisation techniques, providing insight into techniques that make this possible and siting their work with Mothercare as … [Read more…]
The global reach of influencer marketing: 60% follow celebs on social
Almost 60% of internet users are ‘Celebrity Networkers’, meaning they use social media to keep up with celebrities, or that they follow actors, comedians, singers or TV presenters, according to new global research.