marketing
Influencer marketing trends: 47% of consumers fatigued by repetitive influencers
The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.
1,100% increase in searches for “What jobs will be replaced by robots?”
Internet searches are showing a growing fear among people that fear robots will negatively transform the workplace.
Future proofing with digital-first design
Like Coca Cola and Airbnb, hundreds of established brands are switching on to ‘digital-first design’. Andrew Culbert, co-founder of digital-first branding agency MERó, explains how this approach can prevent costly redesigns, avoid the pitfalls of pandering to the highest paid person’s opinion and allow organisations to compete with brands born in the digital age.
Working together for powerful results: what programmatic in-housing really means
Does the rise of automated ad buying spell the end of the media agency? Ilona Lubojemska, Director of Client Services at The Trade Desk looks at the trend of brands bringing programmatic in-house.