marketing Archives

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’

August 24, 2018

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.

Young’s Seafood begins digital push with new agency

August 24, 2018

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy.

Adobe integrates email marketing tools with AI and other channels

August 23, 2018

Adobe plans to integrate artificial intelligence (AI) capabilities into its email marketing tools to help brands build customer loyalty through data-driven personalisation.

Social media case study: Watch retailer boosts revenues 87% with James Bond campaign

August 23, 2018

Luxury watch retailer Miltons Diamonds experienced an 87% revenue increase after revising its digital marketing strategy with a James Bond twist.

Employees embrace growth of AI in the workplace

August 22, 2018

Office workers believe tech integration improves working conditions, efficiency and communication with co-workers, according to a new survey.

Web design case study: Why Beauty Bay decided to break the rules

August 20, 2018

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover – created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

Social media stars investigated for not labelling commercial posts

August 17, 2018

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

The confirmation page is ‘most undervalued page in ecommerce’

August 16, 2018

The confirmation page is the top overlooked opportunity for ecommerce executives to drive further revenue and improve the buying experience, but half of bosses are not utilising the it effectively, according to new research.

The sleeping giant awakes: Amazon’s ad revenues ‘to overtake its cloud business by 2021’

August 16, 2018

Amazon’s ad business will surpass its cloud computing business AWS service by 2021, more than tripling in revenue over then news few years, according to a new report.

Heatwave holidays: Google searches for Cornish holidays soar 363%

August 15, 2018

During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.