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marketing

Brits turn to Google for advice on how to cope with the UK heatwave

September 5, 2018

The 2018 UK summer heatwave saw millions of Britons struggling to cope with the extended period of intense heat, with temperatures in some regions of the country exceeding 35℃, with many turning to Google to find ways to make the most of (or avoid) the heat.

Search Google, marketing, UK

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors

September 4, 2018

While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.

Mobile apps, brands, content, marketing, media

Top brands unite to recruit next generation of digital pioneers

September 3, 2018

Some of the UK’s biggest digital bands including Snap, Vouchercloud, Awin, Found, Adobe and Boohoo are joining forces as part of a new initiative to encourage more young people to investigate digital.

Ads brands, digital marketing, marketing, Search, UK

Emoji habits shows how Brits reacted to heatwave

September 3, 2018

How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels.

Content, Mobile, Social brands, Facebook, marketing, media, technology

TabMo and Playground xyz raise the creativity game in mobile advertising

September 3, 2018

TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.

Ads, Mobile advertising, agencies, brands, marketing, media

Summer sales: 5 ways to make shoppers stay and spend up

August 31, 2018

As stores clear out their summer stock ready for autumn, competition is fierce. Steve Richardson, UK & MEA Director at ShopperTrak, looks at what can retailers do to stand out and generate as many conversions as possible.

E-commerce Amazon, analytics, local, marketing, mobile marketing

Two years on ‘What is Brexit?’ still googled 6,800 times a month

August 30, 2018

‘What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.

News, Regulation, Search global, marketing, Search, UK

Guest comment: Industry 4.0 and the Regulation of Artificial Intelligence

August 30, 2018

AI’s true growth may not be in commercial or marketing sectors, but in manufacturing. Oliver Rickett, Solicitor, and Caroline Churchill, Partner, at law firm Womble Bond Dickinson looks at where AI regulation might be implemented and, specifically, what impact both AI has, and its regulation would have, on the manufacturing industry and what role the … [Read more…]

News, Regulation Amazon, Apple, global, government, marketing

Ariana Grande adds mixed reality ‘Sweetener’ to album launch

August 29, 2018

Thousands of Ariana Grande fans will move to hotspots across the UK to unlock VIP prizes in a mixed reality campaign launched this week to mark the release of her new album, ‘Sweetener’.

Content, Mobile advertising, content, local, marketing, technology

Top tips: Logo marketing your product through social media

August 28, 2018

Belle Balace, Content Manager at LogoAI, offers some key tips for visual branding for social media.

Ads, Content, Social advertising, brands, content, images, marketing
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