Brexit and the UK consumer: How will it change marketing?
As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society — and how that impacts the marketing industry.
marketing
Google metrics: YouTube and display ads get MRC approval
Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.
Trio of digital agencies merge to offer ‘psychological edge’ on competitors
London agencies Energy House Digital (Paid Search and Development), Neuro Web Marketing (Psychology based CRO, UX and SEO) and Digivate (SEO and Development) have t announced their merger in a bid to become the UK’s leading agency in the delivery of psychology led digital marketing.
Twice as many people think content marketing is “valuable” than “unreliable”
Nearly 70% of people consider content marketing “useful and valuable,” which encourages them to research and even make a purchase from a company.