marketing
37% of business leaders ‘don’t know what they are spending their marketing budgets on’
Many business leaders are not actually aware of what they’re spending their dedicated marketing budgets on, with over 1 in 3 (35%) unsure whether their marketing budget has increased or decreased in the last financial year, according to a new survey.
Bid Caching – An innovation in programmatic or reopening the trust wound?
Over the summer, a new programmatic marketing technique called ‘bid catching’ sparked controversy. The innovative but potentially opaque process extended the life of failed ad auction bids by tweaking the ad criteria. Oliver Gold, UK MD at YOC explains why this breached trust and offers a way to prevent it happening again…
In an age of evolving attention spans, how do you create content that sticks?
As attention spans shorten and people become more selective with the content they read, listen to or watch, it’s important the marketers understand consumers habits like these to then be able to target them later on down the road. Nadjya Ghausi, vice president of marketing at Prezi, explores how marketers can use visuals, storytelling and … [Read more…]