While customers a expect a hyper-personalised, effortless, brand experience, only 10% of European organisations say that customers are fully satisfied with their CX experience, according to new research.
The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. The ads, created with creative agency BBH New York, takes viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, … [Read more…]
A quarter (25%) of consumers would be more loyal to a travel provider who understands their needs, with brands missing out on opportunities to drive revenue and customer loyalty with their marketing, particularly with Gen Z, according to new research.
Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.
SharpEnd, a London-based Agency specialising in IoT, has signed a strategic partnership with Guala Closures Group, a world-leading manufacturer of closures for spirits and wine, and pioneer in connected caps.
2020 will be the year of the ‘Great Data Reckoning’, the tipping point in the world when it comes to data overabundance, according too a new report looking into global marketing changes.
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time lapse video to showcase its removal of artificial preservatives.
2019 might not have been the stellar sales year that online retailers were hoping for but positive growth in the last quarter has potentially paved the way for 2020 to “be a lot more positive for online sales growth than it has looked for a long time”. Conor McGrath, Head of UK Clients at post-purchase communications expert parcelLab, looks at the year ahead.
Digital customer experience firm AmazeRealise is rebranding to Kin + Carta Connect as part of a global reorganisation designed to offer clients end-to-end digital services from digital transformation company Kin + Carta.
In the US , influencers are playing a prominent part in Michael Bloomberg’s Democrat nomination strategy. Mary Keane-Dawson, Group CEO at Takumi, looks at how social media is changing politcal campaigning.