marketing Archives

Top 5 data predictions for 2019: Second party data, live events and fraud concerns

January 3, 2019

2018 was a big year for everything data. With GDPR being implemented and upcoming data regulation in the US, 2019 is poised to be no different. With that in mind Megan McKenna, VP of Marketing at Lotame looks at some key trends for the coming year.

Top 10 Christmas movies: Brits ditching DVDs for streaming festive faves

December 21, 2018

Streaming sites are disrupting the Christmas movie market for 2018 – 73% of people say that they’ll be ditching DVDs in favour of streaming sites to watch their Christmas movies this year, according to new research.

Christmas Day is bigger than Black Friday for UK ecommerce retailers

December 21, 2018

In the UK, consumers are most likely to indulge in online shopping on Christmas Day. In 2017, traffic to online retailer websites on Christmas Day was almost double (45%) the December monthly average. Three days before New Year’s Eve (28 December) purchases were more than a quarter (26%) up on the December average.

Twitter forced to reveal identity of parody Wetherspoon’s account after court order

December 18, 2018

A court has ordered Twitter to reveal the identity of the person behind a set of satirical and “abusive” Wetherspoon accounts.

Telcoms marketing trends: Making a success of cross-selling efforts is about rethinking personalisation

December 17, 2018

When consumers buy telco products, they are more likely to be persuaded to opt for cross-sell opportunities after seeing deals online, compared to just 8% of cross-sale purchases made in-store.

How fintech firm ANNA made a debit card that ‘miaows’ like a cat

December 13, 2018

ANNA Money created a debit card linked to an app that miaows when you spend money, designed to help business owners keep on top of their spending.

Brands ‘must do more to reward consumer loyalty in the post-GDPR era’ [INFOGRAPHIC]

December 13, 2018

Nearly two-fifths of people in the UK (39%) feel less loyal to brands and companies than they did a year ago, although consumer behaviour and trends may suggest otherwise.

Gumtree and British Heart Foundation promote ‘pre-loved’ furniture and homeware

December 13, 2018

The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have this month partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores.

‘The challenge for digital marketers: how can retailers sell more stock at full price in 2019?’

December 12, 2018

Romulus Grigoras, CEO of OneStock, looks at what brand marketers can do to maximise profit margins over the next 12 months.

BT unites C4 and ITV stars for favourite Christmas moments

December 11, 2018

BT has launched a new ‘Christmas Connections’ campaign in partnership with Channel 4 and ITV alongside some of the UK’s best-loved TV personalities.