marketing Archives

New boss at Kantar Media

January 17, 2019

Kantar Media, a global leader in media intelligence, is delighted to announce the appointment of Mark Inskip as CEO of its UK and Ireland business.

IPA Bellwether: UK marketing budgets flatline as Brexit bites

January 16, 2019

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’

January 15, 2019

What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.

Stan and Ollie film gets print and OOH campaign with digital twist

January 11, 2019

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

Verizon Media and Microsoft strike global native advertising deal

January 11, 2019

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

Top 20 marketing ‘nightmares’: What keeps CMOs and brand managers up at night?

January 8, 2019

Return on media investment, big data and brand trust are among the top concerns that bother Chief Marketing Officers at major firms, according to new research.

How marketers can meet the needs of the customers of the future – and why that means today’s customers too

January 8, 2019

Due to the drastic changes in the relationship between consumers, content, and brands, marketing activities now are often misaligned with consumer expectations. Amy Fox, Product Director at Blis, location data specialists, explains how marketers should adapt their strategies in order to keep up with an ever-evolving digital ecosystem.

2019 agency predictions: “The media planner won’t exist in its current form”

January 7, 2019

Kevin Joyner, Director of Planning & Insight at Croud offers his marketing agency predictions for 2019.

Personalisation pretence: time for retailers to dream a little smaller

January 7, 2019

In the world of ecommerce it’s perhaps a dangerous thing and quite unusual to call on retailers to rein in their dreams. Danny Deutz at Astound Commerce asks just how realistic is the goal of totally personalised, one-to-one marketing.

Top 5 five brand building trends in 2019

January 4, 2019

Five predictions by global brand-architect and marketing expert, Norty Cohen, have been revealed for the coming year, putting the importance of building loyal communities and creating a feeling of real belonging forefront for brands in 2019. Author of a revolutionary new book, Join the Brand: Building Loyal Communities and The Need for Belonging, Cohen has … [Read more…]