marketing Archives

6 ways to engage with worldwide audiences in 2019

January 28, 2019

Companies are often too reliant on disjointed technologies supported by poorly orchestrated human translation and their customer experience is suffering.

Analytics Intelligence partners Tealium to offer clients AI-powered ad tech

January 25, 2019

Analytics Intelligence has partnered with Tealium to provide its clients with a way to standardise, enrich, distribute, and activate customer data in real time.

Comcast expands blockchain-powered TV ad software with major new partners

January 24, 2019

Comcast has announced the next phase of its Blockgraph initiative – blockchain-enabled software that allows the secure use and sharing of data for advanced TV advertising.

Top big data tips: Overcoming marketing isolation

January 24, 2019

Marc Ramos, Chief Marketing Officer, SplashBI discusses how CMO’s and marketing teams can overcome the data silos found within sales and marketing teams, which are currently damaging morale and contributing to employee churn. Not only this, but without a complete view of the sales and marketing funnel, the gains in reputation and corporate value could … [Read more…]

Guest comment: Is there such a thing as ‘over automation’?

January 24, 2019

Mike Cockfield, CEO at Khaos Control Solutions discusses how a unified business management solution/ ERP will enable you to take your business to the next level. He explores how an efficient application combined with the benefits of automation and real-time visibility can give you back the clarity and control your business needs, not remove it.

Social media stars and celebs pledge to be more transparent over paid posts

January 24, 2019

A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.

IAB UK shakes up team with first ever marketing and partnerships heads

January 22, 2019

IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.

Becks offers free beer in pubs on Blue Monday

January 21, 2019

On Blue Monday, Brits will be able to redeem a free bottle of Beck’s Blue at their local pub as a treat on the gloomiest day of the year.

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

January 17, 2019

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

PrettyLittleThing boosts ‘next purchase’ with loyalty platform

January 17, 2019

PrettyLittleThing has partnered with Narvar, a technology company helping retail brands deliver premium post-purchase experiences.