marketing Archives

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

March 7, 2019

Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

Tech a ‘headache’ not a help for marketers- report

March 6, 2019

More than three quarters (77%) of marketers in the UK feel that technology has made it harder, not easier, to personalise experiences for customers, new research by Acquia finds.‏

UK ad industry outlines 5 step plan to rebuild trust

March 6, 2019

Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.

Bing ads and Samsung launch 3D Search ads

March 6, 2019

Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.

Millennials ‘more likely to advertise on traditional mediums than older generations’

March 4, 2019

Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.

Persado and Emarsys team up to offer AI-powered ad solutions

February 28, 2019

AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys.

Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’

February 28, 2019

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

Hands-free future: 80% of consumers believe voice control will soon become part of daily life

February 26, 2019

Nearly 80% of consumers believe that voice control will soon become part of daily life, with 70% of people under the age of 35 choosing voice regularly, according to new research.

QVC UK debuts social commerce platform with Curalate

February 25, 2019

QVC UK is introducing social commerce to create a discovery-led shopping experience.

Google updates ‘Test My Site’ with new features for brands

February 25, 2019

Google has updated its Test My Site tool, which is designed to make it easier for businesses to both measure their mobile site speed and take specific actions to improve it.