MediaMind expects to raise $73m after going public
MediaMind Technologies, the digital advertising company, formerly known as Eyeblaster, has filed an initial prospectus with the Securities and Exchange Commission to take the company public.
marketing
Webuyanycar.com to launch major affiliate marketing programme
Webuyanycar.com is to launch an aggressive affiliate marketing programme, complementing its TV, radio and social media activity. Specialist affiliate marketing agency R.O.EYE was appointed to develop and run the company’s new campaign after a competitive three-way pitch.
Right to reply: Google- Verizon net neutrality deal leaves a major loophole
Google and Verizon announced on Monday that they were putting forward a proposal for legislation which would deal with the issue of net neutrality. The proposal would give the FCC clear authority to regulate wireline net neutrality while exempting wireless from all but the transparency requirements applied to wireline. However, it also leaves Verizon and … [Read more…]
Amazon, Argos, Tesco most searched for White Goods retailers
UK consumers made 6.1 million searches online for cooking, dishwasher, laundry and refrigeration products in May, reveals the latest quarterly white goods research from the UK’s leading independent specialist search and social marketing consulting and technology firm, Greenlight.
Capablue debuts video-on-demand platform for web connected TVs
Web TV agency Capablue has struck a partnership with online video platform Brightcove and TV Genius, to implement ‘Connected’, a customisable portal platform for multiple devices and content platforms.
Right to reply: Google-Verizon talks ‘may lead to end of net neutrality
According to the Federal Communications Commission (FCC), net neutrality advocates a level playing field for all, with no form of content afforded preference over any other. This concept has come under threat recently from supposed plans by Google and Verizon, one of the USA’s leading Internet Service Providers, according to SEO marketing firm QueryClick.
Right to reply: Google-Verizon talks 'may lead to end of net neutrality
According to the Federal Communications Commission (FCC), net neutrality advocates a level playing field for all, with no form of content afforded preference over any other. This concept has come under threat recently from supposed plans by Google and Verizon, one of the USA’s leading Internet Service Providers, according to SEO marketing firm QueryClick.
Right to reply: Google-Verizon talks ‘may lead to end of net neutrality
According to the Federal Communications Commission (FCC), net neutrality advocates a level playing field for all, with no form of content afforded preference over any other. This concept has come under threat recently from supposed plans by Google and Verizon, one of the USA’s leading Internet Service Providers, according to SEO marketing firm QueryClick.
Top tips: Mix and Match- getting the most from email marketing
B2B and B2C marketing aren’t as different as many might think, so why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of more visually compelling? Dan Binns, Account Director, Epsilon International explains how consumer tactics can be used to maximise B2B campaigns.
2 in 5 Brits ‘shop online at least once a week’
Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.