Property website Zoopla has launched its first national TV advertising campaign which will include a number of prime-time slots across ITV, Channel 4, Channel 5 and the Sky digital channels. The initial campaign will run for five weeks to the end of September and is part of an extensive multi-million pound TV, print and digital … [Read more…]
The Advertising Standards Authority (ASA) has asked Advertising Code writing bodies CAP and BCAP to review the advertising of broadband speed claims.
Employees are hitting the online shopping aisles during office hours to get away from work pressures, according to research from real-time online shopping tool Invisible Hand.
The UK’s advertising watchdog has banned BT’s latest TV broadband advertisement, following claims the communications giant was making “unrealistic” claims about the speed of its broadband service.
How many times have you been frustrated by a site failing at critical points due to excess traffic? Following recent high profile crashes such as Twitter, Bob Dowson, director at Site Confidence, has compiled its five top tips for successful load testing.
Professionals in the creative industries in London are being targeted by a new marketing “dating agency”
Professionals in the creative industries in London are being targeted by a new marketing “dating agency”
Professionals in the creative industries in London are being targeted by a new marketing “dating agency” aimed at matchmaking marketing professionals with companies seeking their services.
CreditCall is developing a payment app called CardEase Mobile that allows fully secured Chip & PIN (EMV) or magnetic-stripe transactions to take place on BlackBerry and other smartphones becoming available in autumn 2010 from the usual online resources.
Ian Hitt, MD of the leading multi-channel marketing service provider, Epsilon International, illustrates how digital lifecycle campaigns can retain and reactivate customer relationships, during different product stages. Nowadays, marketers place a great deal of importance upon ‘real-time’ interaction, as there are countless opportunities to engage with audiences online. This comment piece focuses on how long … [Read more…]