Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capadaldi and VR space battles.
Business students at Northumbria University have won this year’s Greggs Marketing Challenge with a cheeky pitch to develop a “naked bake” campaign inspired by the growing appetite for healthy eating.
Pipedrive, a CRM platform developed from the salesperson’s point of view, has bought Mailigen, An email marketing automation solution.
Marketing technology firm Merkle has opened a dedicated office in Aberdeen to support the city’s economic growth.
Ad tech firm Thunderhead has launched a new suite of journey-based AI capabilities named ThunderBay.
MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
Nearly 2 in 5 (38%) of small to medium-sized businesses (SMBs) believe that the GDPR does not apply to customer data they may come into contact with.