Mobile texts can be one of the most personal forms of marketing.. so how do you avoid turing off consumers? Txtlocal provides their top 10 tips to help you’re business stay ahead of the competition.
Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
As part of a major shake-up in UK marketing regulation, UK firms will soon have to ensure content on their websites and social network pages comply with the same rules as their paid-for advertising. But how will this be policed? And with brand sites now carrying their own press releases and staff blogs, just what’s … [Read more…]
YouTube has begun to test its own-brand live video-streaming technology.
Does Google’s new instant search tool mean the end of SEO as we know it? Search engine optimisation company QueryClick argues why the pessimists have it wrong…
On the eve of the IBC Conference in Amsterdam Louise Kavanagh, Managing Director of the digital TV data specialists Apogee takes a step back as the UK approaches the final months of the digital switchover.
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.
Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.