Top brands ‘spamming customers with unsolicited emails’
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
marketing
Top brands ‘spamming customers with unsolicited emails’
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
Top brands 'spamming customers with unsolicited emails'
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
Mobile engagement: 5 barriers preventing customers from opting in to brand ads
New research and best practice guidelines from the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA) highlight the importance and effectiveness of the ‘opt-in’ audience within SMS and MMS advertising.
3 Beats Vodafone to become Britain’s Best Mobile Broadband Provider
3 has been named as the Best Overall Mobile Broadband Provider by independent broadband comparison site www.broadband-expert.co.uk in its 2010 Mobile Broadband Awards.
Email marketers failing to measure revenue generated
The UK’s email marketing sector are failing to use the tools necessary to measure the volume of sales generated by email marketing, new research published by the Direct Marketing Association (DMA) has revealed.
Blockbuster files for bankruptcy protection as online rivals soar
Blockbuster has filed for Chapter 11 bankruptcy protection in the US, as the one-time market leader in DVD rentals struggles to keep up with online competition such as Netflix and LoveFilm.
Online lead generation ‘accounts for 42% of all consumer sales’
Online lead generation is now responsible for 42% of sales made by companies to consumers compared to 40% last year, according to new research.
Bing and Yahoo searches account for 33% of US queries
Last month, organic searches conducted on Yahoo were migrated to Microsoft’s search engine. While the transition happened mid-month and B2B online marketers won’t be sure exactly what effect the transition has had on SEO campaigns, recent comScore reports indicate the two search engines combined accounted for one-third of queries.
Google launches new site to showcase its latest products
Google has launched a new website, called ‘Google New’, showcasing its latest ventures, alongside information about all of its products.