Marketers are prioritising content creation and personalisation in their website investment strategies for the next 12 months and putting social media on the backburner, according to a new survey.
Marketers are prioritising content creation and personalisation in their website investment strategies for the next 12 months and putting social media on the backburner, according to a new survey.
With the rise of ‘event TV’ like X Factor, Strictly Come Dancing and sporting events, more and more Brits are using social networks and instant messaging to chat to friends as the events unfold.
With the rise of ‘event TV’ like X Factor, Strictly Come Dancing and sporting events, more and more Brits are using social networks and instant messaging to chat to friends as the events unfold.
AOL has bought TechCrunch for a reported amount of $40 million, as the struggling Internet giant looks to boost its audience and ad revenue with one of the most influential blogs in the technology industry.
AOL has bought TechCrunch for a reported amount of $40 million, as the struggling Internet giant looks to boost its audience and ad revenue with one of the most influential blogs in the technology industry.
AOL has bought TechCrunch for a reported amount of $40 million, as the struggling Internet giant looks to boost its audience and ad revenue with one of the most influential blogs in the technology industry.
Twitter has introduced its latest efforts to monetize its popular micro-blogging platform,, with a new scheme called Promoted Accounts that will let companies pay to be included in Twitter’s “Who to Follow” lists.
Twitter has introduced its latest efforts to monetize its popular micro-blogging platform,, with a new scheme called Promoted Accounts that will let companies pay to be included in Twitter’s “Who to Follow” lists.
The Nielsen Company has unveiled a new tool that will give online advertisers audience or viewer data, similar to that given in television ratings.