Alan Partridge bounces back with Foster's funded webisodes
Cult comedy icon Alan Partridge is set to return next week in a series of short web videos funded by beer brand Fosters.
marketing
Alan Partridge bounces back with Foster’s funded webisodes
Cult comedy icon Alan Partridge is set to return next week in a series of short web videos funded by beer brand Fosters.
Misleading metrics count email in spam folders as ‘delivered’
European marketers measure success as ‘delivered minus bounced’ rather than emails that actually reach consumers’ inboxes. New inbox placement guide advises marketers on implementing email best practice.
Top 10 tips: 'One strike and you're out'- better CRM in email marketing
As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.
Top 10 tips: ‘One strike and you’re out’- better CRM in email marketing
As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.
Epsilon uses ‘heat mapping’ to show how emails are read
Global marketing firm Epsilon International, is marrying digital design with neuroscience, using new heat mapping technology to analyse how emails and newsletters are viewed.
Greenlight debuts real-time price comparison platform for paid search
Search marketing and technology firm Greenlight has launched its proprietary real-time price comparison platform for paid search.
UK search spend increases for third quarter in a row
Advertisers’ spend on paid search rose in the UK for the third quarter in a row, with UK travel advertisers are out-performing other sectors, according to research from leading performance marketing company, Efficient Frontier.
Steak lures Yahoo’s! Nick Gill to MD Australia role
Steak, the digital marketing services agency, announces the appointment of Nick Gill as Managing Director of Steak Australia.
Brits search for holidays as cold winter nights loom
There were 17 million Google searches for holidays made by UK consumers in August. This was a marked increase of 78% on June’s 9.5 million, according to new research.