Online retailers are very inconsistent with metrics for analysing profitability online – from their web site to specific products, customers and marketing activities, according to a new report.
By evolving from web analytics to online customer analytics organizations have the chance to achieve true customer relevance explains Malcolm Duckett, VP Marketing & Operations, Speed-Trap.
Facebook has launched a new ‘deals’ service on its mobile application, which send users special offers to users based on their location.
The majority of all UK print and television advertising now includes a web address, with British consumers preferring to be be directed to .uk addresses than .com, according to new research.
Marketing automation firm Eloqua has released a new study in conjunction with Econsultancy entitled “7 Habits of Effective Marketing Organisations.”
Despite its detractors, Apple’s iPad has lead the way in creating demand for tablet devices. Melita Shelley, head of user experience, Pod1, takes a look at what the future holds for what Steve Jobs calls ‘third category’ devices…
Over the past twelve months, an ever larger piece of the UK’s advertising spend has moved to digital publishers. At the same time, increasinly sophisticated planning, trading and buying methods have emerged. Jay Stevens, Vice President and General Manager, International at the Rubicon Project, explains why the arrival of demand-side platforms (DSPs) is an important … [Read more…]
Hot-off-the-heels of the recent changes announced to Hotmail and Google, Yahoo have announced their decision to introduce a priority inbox. This is good news for marketers as priority inboxes have the potential to improve the reputation of direct mail by encouraging marketers to use permission and preferences more effectively. Simon Robinson, Marketing and Alliances Director, … [Read more…]
Despite its vast potential, many companies have yet to capitalise on social media’s ability to not only listen to customers, but analyse conversations and turn the information into bottom-line benefit, according to a new survey.
Customers can engage with an email marketing message in different ways depending on their background. Kara Trivunovic, senior director of strategic services, StrongMail offers a guide on segmenting email databases to get the most out of your mailings.