Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.
Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.
When is comes to making your brand visible on search, paid search can complement natural search results, writes Chris Eagle, Marketing Director, Consumerchoices.co.uk.
UK high-street stores risk squandering consumer brand loyalty this Christmas through over reliance on money-off vouchers and heavy discounts, according to the 2010 Maximiles Loyalty Report.
Email marketing fim Responsys is partnering with Windows Live Hotmail from Microsoft to deliver the new experiences and benefits of Active Views email messages to consumers. The new platform technology addresses security concerns by allowing senders to run code securely in their email messages.
Simon Robinson, marketing and alliances director, Responsys, explains why priority inboxes are good news for marketing.
There’s a sea change taking place online, and it’s being driven by questions about when, why and how we make the decisions we do. It’s a given that information is abundant, but the volume and quality are such that it’s sometimes hard to make an informed judgement about the right choice. Michael Steckler, UK Managing … [Read more…]
Bigmouthmedia’s 2011 Travel Report has revealed that the sector’s enthusiasm for digital marketing is set to continue in the face of extremely challenging trading conditions.
Internet entrepreneur Steve Weston has launched an online ad service that will allow users to show their ads on a trillion websites within minutes of placing them.
New research1 from Orange suggests that over a quarter (26%) of small-to-medium sized enterprises (SMEs) plan to hire more staff in 2011 than they did in 2010.