Shazam and Syfy make ‘Being Human’ first Taggable TV series
Shazam has partnered with Syfy to launch the first, series-long ‘TV Tagging’ initiative with the cable channel’s new, original scripted series, Being Human.
marketing
Cadbury’s case study: Digital campaign generates over £3 for every pound spent
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…
Kelkoo unveils luxury shopping site ‘Select’
Kelkoo Select, the new luxury shopping website from Kelkoo, has launched a service in London offering its members access to handpicked daily offers for events and experiences in the capital.
I can haz $30m? Lolcats blog network gets funding boost
The Cheezburger Network, owner of popular blogs such as ICanHasCheezburger, FAILBlog and PunditKitchen, has raised $30 million in venture capital.
ASA campaign highlights new website remit
The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit.
Top 5 technology outsourcing trends in 2011
With cloud computing, smartphones and video-on-demand on the rise, companies are turning to outsourced solutions for their technology at a greater rate. Aditi Technologies, a provider of software product and application development services, shares its opinion on the top few technology outsourcing trends for 2011.
Crème Egg campaign invites nation to play ‘game of dare’ online
Cadbury’s has launched a new campaign for its Creme Egg brand, that challenges consumers to take part in ‘a massive game of dare’ online.
Top tips: What’s in store for online video in 2011
What does 2011 hold for online TV, and how will its relationship with mobile and TV change the way we use media? Tom Laidlaw, CEO, Videojug offers a guide for marketers on how to get the most out of this rapidly growing format…
Top 5 worst web crashes of 2010
Organisations must improve web performance in 2011, says Site Confidence, which has listed the five worst web crashes of last year.
‘Ouch map’ tracks most accident prone body parts on Twitter
An interactive social media experiment has been launched this week to map minor injuries and see which parts of the body Brits hurt most – the world’s first ‘Ouch Map’ has been launched by UK online health insurance provider Health365.com.