SMEs are wasting time and money on half-baked social media strategies and are, in many cases, oblivious to the simplicity of using Twitter as a marketing tool, according to the findings of a roundtable discussion.
The iconic SPAM meat brand is set to launch a new social media strategy fully integrated with above the line activity in the UK.
In the age of real-time communication, when consumers can communicate with – and about – brands via a myriad of digital channels and social networks, will market research be replaced by more innovative ways of garnering customer insights? Piers Alington CEO of Feedback Ferret explores the issues.
Tremor Media has bought mobile video firm Transpera, as the online ad network expands to mobile.
JPMorgan is planning on starting a fund of between $500 million and $750 million to invest in internet and digital media companies, according to a news report.
Marketing agency balloon dog has supported Aviva with an augmented reality campaign designed to raise awareness of the insurer’s comprehensive product offering within the technology sector.
Online coupon firm company Groupon has elected Howard Schultz, the CEO of Starbucks Coffee, to its board amid media reports that it is preparing for an initial public offering in the spring.
With Valentine’s Day fast approaching, one relationship that is really beginning to blossom is the one between email and social media. Kara Trivunovic, senior director of strategic services at StrongMail explains how integrating the two mediums can be a match made in heaven, when it comes to generating revenue.
Sony has teamed up with location based service to provide customers exclusive offers based on their mobile locations.
Ebay shares hit their highest point in more than three years last week after the online marketplace operator said it will double revenue from its PayPal online payment service by 2013.