Ad watchdog ASA clamps down on online ads
From today, the Advertising Standards Authority (ASA) in the UK extends its powers to regulating companies who advertise on the Internet including social networking platforms.
marketing
Roundtable report: Top Twitter questions answered
Is it wise for businesses to publicise their client base on Twitter? Can they measure the impact of social media as part of a marketing campaign? And is there any place for the hard sell amongst a firm’s tweets? A panel of social media experts answered these questions and others at a recent round table … [Read more…]
New ‘landing page watchdog’ help marketers improve search ads
Search technology firm Kenshoo has launched its ‘Landing Page Watchdog’, a tool that uses real-time monitoring of search advertising landing pages to help measure and act upon social media campaigns.
January sales- how was it for you? Top e-tailers give their views
UK online retailers enjoyed a bumper month in January, with many pure player’ enjoying most of the spoils. In this article, a number of top industry figures give their views on how the UK online retail sector is doing.
Customer reviews ‘can boost sales by 18%’
Retailers and brands that embrace reviews and recommendations into their online retail strategy see a sales uplift of some 18%, new figures show. The uplift is worth a potential £8bn to UK retailers, on top of the UK’s existing £44bn of online retail sales.
SAS boosts marketing tools with Assetlink buy
Business analytics firm SAS is acquiring Assetlink, a marketing resource management firm, giving its clients greater marketing tools
Right to reply: Cricket World Cup web crash highlights need for forward planning
Kyazoonga.com, the website selling tickets for the Cricket World Cup final in Mumbai’s Wankhede Stadium in April, crashed seconds after they went on sale yesterday sparking furious complaints from fans. Nick Bond, web performance specialist at web traffic management company Zeus Technology, looks at the implications of such a high-profile crash.
Tweetminster’s new platform assesses mood of the nation
Tweetminster, a media utility that uses data to curate news and opinion, has launched a new platform to aggregate and display content around any topic.
Social media ‘poor cousin’ for brand building and sales
Older digital marketing disciplines like Search Engine Optimisation (SEO), Pay-Per-Click advertising (PPC) and email marketing are still seen as more effective than social media for brand building and driving sales leads, according to new research.
Right to Reply: Apple’s app store subscriptions lacks flexibility
This week saw Apple set up a subscriptions service on its app store. Patrick Mork, Chief Marketing Officer at GetJar, takes a look at the effect the move will have on publishers.